Connect with us

Entertainment

Kmart ‘hack’ pages have taken over the Aussie internet. They expose the grey area between online fandom and unpaid marketing. – Business Insider Australia

“At the moment, I’m standing in my front little hallway… bit,” Helen James says, her eyes roaming around the room. “So when you…

Published

on

Article feature image

  • Kmart ‘hack’ pages and influencers devoted to the Australian department store brand have become a major force online, helping to rehabilitate the brand’s image and bottom line.
  • But Kmart does not financially remunerate the creators who promote its products,…

Click here to view the original article.

Continue Reading
Advertisement

Trending

You might also like ...

Article feature image
Jennifer Lopez and Ben Affleck’s steamy weekend vs their exes’ – NEWS.com.au
Article feature image
Dieter Brummer, who played Shane Parrish on Home and Away, has died age 45 – NEWS.com.au